Social Media Engagement Rate Benchmarks (Guide)
Social media engagement rate is one of the most misunderstood yet most powerful metrics for small businesses and startups. This expert guide breaks down what social media engagement rate really means, how it’s calculated, average engagement benchmarks by platform and industry, and—most importantly—how startups and small businesses can use engagement data to design high-performing social media campaign ideas for small business growth. Whether you’re struggling with reach, content performance, or ROI, this blog helps you turn engagement insights into smarter marketing decisions.